Advocacy App

Advocate, Communicate, and Stay Connected

Deprioritized

Deprioritized

Deprioritized

Healthcare advocacy app focused on constituent community engagement and contributions.

Note: Per a non-disclosure agreement signed by both parties, the name of the client was changed. Elements of the work produced for this project have been modified or omitted in their entirety.

Industries

Healthcare

Advocacy

Tools

Google Docs

Figma

Work

UI & UX Design

Collaborator(s)

Product Manager

Blueprint for Change: The Unveiled Design and Uncharted Future

The final design aimed to create a seamless and accessible user experience, encouraging active community participation in healthcare advocacy efforts. A planned feature was a streamlined donation process to support advocacy efforts. However, the project was deprioritized before these designs could be implemented.

Simplifying for Accessibility, Awareness, and Engagement

The main objective was to simplify the app's information architecture to provide an accessible and engaging experience for users, particularly those between their mid-50s to early 70s. This simplification aimed to foster greater community involvement and awareness.

Defining Success Through Metrics

Although the project was deprioritized, the outlined success metrics included:


  • Churn rate reduction

  • Task completion rate

  • User satisfaction improvement

Uncovering the Path to Enhanced Community Engagement

The research phase involved reviewing existing research, conducting stakeholder interviews, and performing domain-specific and user research. Key findings to enhance community awareness highlighted the need for:


  • Improved feature discoverability

  • Accessibility

  • Information hierarchy

Navigating Solutions and Stakeholder Dynamics

The design process involved sketching multiple solution options based on research finding and iterating on wireframes and high-fidelity flows through stakeholder feedback. A significant challenge was managing evolving stakeholder requirements, which was navigated by prioritizing feature development to align with project goals.

Empowering Advocacy Actions

The final solution focused on creating intuitive workflows for:


  • Keeping up-to-date with healthcare legislation and lobbying efforts

  • Participating in community events

  • Accessing educational podcasts


Although plans to include donation workflows were halted due to project deprioritization, the design aimed to address the identified user experience issues comprehensively.

The Unforeseen Conclusion

The project was unexpectedly deprioritized due to organizational restructuring, leading to an abrupt end to the design efforts. As a result, user feedback on the final design was not obtained.

Lessons: Resilience, Accessibility, and Adaptation

Although the project outcome was abrupt, the lessons were indelible: the art of navigating evolving requirements, the imperative of accessibility, and the resilience in the face of ambiguity.

Helping mission-driven orgs design and maintain scalable products.

Copyright © 2024 Jose Arias. All rights reserved.

Helping mission-driven orgs design and maintain scalable products.

Copyright © 2024 Jose Arias. All rights reserved.

Helping mission-driven orgs design and maintain scalable products.

Copyright © 2024 Jose Arias. All rights reserved.