José Arias

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José Arias

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Aerialoop

Scaling Visibility Through UX and Performance

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Redesigned Aerialoop’s digital experience to improve clarity, accessibility, and speed that resulted in a 16,500% traffic increase in 30 days.

Note: To preserve the original UX and performance improvements, I rebuilt portions of the site in Framer—ensuring a reference point for the intended design.

Explore the original design:

🔗 Live Site

Industries

Aerospace
Logistics

Tools

Figma
FigSlides
Google Docs
Wix Studio
Microsoft Clarity

Focus Areas

UX Strategy
Product Experience
Web Design
Accessibility
Artificial Intelligence Concept Exploration

Team

CEO
Digital Marketer
Product Experience Strategist (me)

16,500% Growth

Unique visitors within 30 days of launch.

16,500% Growth

Unique visitors within 30 days of launch.

19,633% Surge

Increase in site sessions post-launch.

19,633% Surge

Increase in site sessions post-launch.

Faster Access

Mobile load times improved for engagement.

Faster Access

Mobile load times improved for engagement.

16,500% Growth

Unique visitors within 30 days of launch.

19,633% Surge

Increase in site sessions post-launch.

Faster Access

Mobile load times improved for engagement.

Overview

Elevating Aerialoop’s Digital Presence

Aerialoop, a pioneering South American drone logistics company, needed its digital presence to match its bold market ambitions. Their existing site limited credibility and engagement with global audiences.

As the Product Experience Strategist, I redesigned the experience end-to-end, focusing on clarity, accessibility, and speed to better showcase the company’s innovation and unlock opportunities for expansion.

Overview

Elevating Aerialoop’s Digital Presence

Context and Opportunity

Bridging Innovation and Digital Credibility

Aerialoop’s vision of building a scalable drone delivery network was bold, but its digital presence lagged behind. The website failed to reflect the company’s innovation, creating barriers to credibility with international markets and limiting engagement with potential partners.

This gap created a clear opportunity: by aligning the brand’s digital experience with its pioneering mission, Aerialoop could strengthen trust, improve discoverability, and open doors for market expansion.

The Challenge

Overcoming Barriers to Scale

Transforming Aerialoop’s digital presence meant addressing a mix of brand, usability, and performance challenges:

Brand disconnect: The site failed to capture the company’s cutting-edge innovation, limiting trust with new markets.

User friction: Poor accessibility, responsiveness, and content clarity reduced engagement and credibility.

Performance issues: Slow load times, especially on mobile, hurt retention and discoverability.

Platform constraints: Wix Studio offered limited scalability, yet client familiarity made it the short-term choice.

Without a faster, clearer, and more compelling experience, Aerialoop’s credibility and market expansion would remain constrained.

Transforming Aerialoop’s digital presence meant addressing a mix of brand, usability, and performance challenges:

Brand disconnect: The site failed to capture the company’s cutting-edge innovation, limiting trust with new markets.

User friction: Poor accessibility, responsiveness, and content clarity reduced engagement and credibility.

Performance issues: Slow load times, especially on mobile, hurt retention and discoverability.

Platform constraints: Wix Studio offered limited scalability, yet client familiarity made it the short-term choice.

Without a faster, clearer, and more compelling experience, Aerialoop’s credibility and market expansion would remain constrained.

Transforming Aerialoop’s digital presence meant addressing a mix of brand, usability, and performance challenges:

Brand disconnect: The site failed to capture the company’s cutting-edge innovation, limiting trust with new markets.

User friction: Poor accessibility, responsiveness, and content clarity reduced engagement and credibility.

Performance issues: Slow load times, especially on mobile, hurt retention and discoverability.

Platform constraints: Wix Studio offered limited scalability, yet client familiarity made it the short-term choice.

Without a faster, clearer, and more compelling experience, Aerialoop’s credibility and market expansion would remain constrained.

Strategic Objectives

Building Credibility, Speed, and Scale

To enable Aerialoop’s market expansion, the redesigned experience needed to do more than look modern. It had to:

Boost performance: Deliver faster load times and smoother mobile interactions to improve retention.

Strengthen trust: Create a clearer brand story that matched the company’s cutting-edge innovation.

Increase engagement: Reduce bounce rates and make it easier for visitors to explore key content.

Improve discoverability: Optimize for drone-related searches to drive organic traffic.

Highlight impact: Showcase sustainability benefits and cost efficiency as differentiators in new markets.

Process and Approach

From Insights to Scalable Design

To transform Aerialoop’s digital experience, I followed a structured process that combined research, strategy, and iterative design:

01_Research and Insights

01_Research and Insights: Identifying the Gaps

Benchmarked against aerospace and tech leaders, reviewed analytics in Microsoft Clarity, and conducted stakeholder interviews.

Findings highlighted high bounce rates, poor responsiveness, and a disconnect between Aerialoop’s innovation and its online presence.

Benchmarked against aerospace and tech leaders, reviewed analytics in Microsoft Clarity, and conducted stakeholder interviews.

Findings highlighted high bounce rates, poor responsiveness, and a disconnect between Aerialoop’s innovation and its online presence.

Benchmarked against aerospace and tech leaders, reviewed analytics in Microsoft Clarity, and conducted stakeholder interviews.

Findings highlighted high bounce rates, poor responsiveness, and a disconnect between Aerialoop’s innovation and its online presence.

02_Strategy and Design

Overhauled messaging to reduce jargon, clarified storytelling, and refined information hierarchy. Improved accessibility and legibility while addressing brand inconsistencies in typography, color, and logo assets.

03_Platform Tradeoffs

Navigated Wix Studio’s constraints to deliver short-term improvements while recommending Framer as a future-ready solution.

04_Iterative Execution

Sketched, prototyped, and refined flows in Figma, delivering high-fidelity assets aligned with performance and brand objectives.

This approach ensured the redesign was grounded in user behavior, responsive to business pivots, and scalable for future growth.

Solution

Delivering a Faster, Clearer, and More Credible Experience

To bring Aerialoop’s vision to life, I designed and implemented a complete digital redesign in Wix Studio that balanced short-term delivery with long-term scalability.

01_Performance Optimization

01_Research and Insights: Identifying the Gaps

Streamlined layouts and assets to reduce load times, especially on mobile.

02_Brand Alignment

Refined messaging, storytelling, and visuals to match Aerialoop’s cutting-edge innovation.

03_Accessibility and Usability

Improved legibility, color contrast, and interaction design for clearer navigation.

04_Content Clarity

Reorganized information hierarchy and simplified technical jargon for broader audience appeal.

05_Visual consistency

Fixed logo vectors, aligned typography, and established scalable color and style standards.

Though later client changes impacted the live site, the implemented redesign established a higher-performing, future-ready foundation that better reflected Aerialoop’s mission and credibility.

Results and Impact

Driving Visibility, Engagement, and Growth

The redesigned experience delivered measurable improvements that elevated Aerialoop’s credibility and reach:

16,500% increase in unique visitors within 30 days.

19,633% increase in site sessions, driven by stronger SEO and clearer messaging.

Higher search rankings for drone-related keywords, boosting discoverability.

Improved interaction with key content areas, reflecting greater engagement.

Note: Post-launch modifications by the client may not fully reflect the original design intent and performance gains. To preserve the improvements, portions of the site were rebuilt in Framer as a reference point.

The redesigned experience delivered measurable improvements that elevated Aerialoop’s credibility and reach:

16,500% increase in unique visitors within 30 days.

19,633% increase in site sessions, driven by stronger SEO and clearer messaging.

Higher search rankings for drone-related keywords, boosting discoverability.

Improved interaction with key content areas, reflecting greater engagement.

The redesigned experience delivered measurable improvements that elevated Aerialoop’s credibility and reach:

16,500% increase in unique visitors within 30 days.

19,633% increase in site sessions, driven by stronger SEO and clearer messaging.

Higher search rankings for drone-related keywords, boosting discoverability.

Improved interaction with key content areas, reflecting greater engagement.

Exploratory Work

Exploring AI for Operational Efficiency

Beyond the redesign, I explored how AI could enhance Aerialoop’s workflows and decision-making:

01_Opportunity Scan

Researched potential applications of agentic AI to automate repetitive data tasks and support operational decisions.

02_Feasibility and Ethics

Evaluated usability, business alignment, and ethical considerations to ensure any AI use remained practical and responsible.

03_Concept Proposals

Delivered ideas and preliminary wireframes that informed strategic conversations with stakeholders about how AI could fit into future product roadmaps.

While these concepts were not immediately implemented, they positioned Aerialoop to explore AI pilots in a way that prioritized usability, ethics, and long-term business value.

Lessons Learned

Key Takeaways

Stakeholder alignment matters

Earlier commitment to a long-term vision could have reduced pivots and inefficiencies.

Stakeholder alignment matters

Earlier commitment to a long-term vision could have reduced pivots and inefficiencies.

Accessibility first

Designing with accessibility in mind from the start reduces barriers and prevents costly rework.

Adaptability is essential

Shifting priorities underscored the need to balance business pivots with design integrity.

Adaptability is essential

Shifting priorities underscored the need to balance business pivots with design integrity.

Adaptability matters

Navigating shifting priorities ensures designs stay aligned with core goals.

Platform choice impacts scalability

While Wix Studio enabled delivery and e-commerce, it limited long-term flexibility; Framer emerged as the recommended alternative.

Platform choice impacts scalability

While Wix Studio enabled delivery and e-commerce, it limited long-term flexibility; Framer emerged as the recommended alternative.

Simplicity drives engagement

Clear, streamlined workflows help communities interact with confidence and purpose.

Strategic design extends beyond delivery

Exploring AI opportunities demonstrated the value of contributing to future-focused conversations, not just current execution.

Strategic design extends beyond delivery

Exploring AI opportunities demonstrated the value of contributing to future-focused conversations, not just current execution.

Value beyond launch

Even when projects don’t roll out, design work can provide lasting clarity and direction.

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Helping mission-driven orgs design and maintain scalable products.

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Helping mission-driven orgs design and maintain scalable products.

EXPLORE

Work

Playground

About

Contact

Helping mission-driven orgs design and maintain scalable products.

EXPLORE

Work

Playground

About

Contact