CareCore

Connecting Caregivers and Employers

Shipped

Shipped

Shipped

Web app for caregivers searching for job opportunities by connecting them with employers in their industry.

Note: Per a non-disclosure agreement signed by both parties, the name of the client was changed. Elements of the work produced for this project have been modified or omitted in their entirety.

Industries

Healthcare

Employment

Tools

Sketch

Paper sketching

Work

Mobile Design

Web Design

Strategy

Collaborator(s)

Founder

Tools

Sketch

Paper sketching

Industries

Healthcare

Employment

Work

Mobile Design

Web Design

Strategy

Collaborator(s)

Founder

Project Status

Shipped 2018

Reimagining Connections: A User-Centric Redesign of CareCore

The CareCore web app and website emerged reimagined—intuitive, accessible, and integrated. Every click and navigation path was intended to guide caregivers and employers through a journey defined by clarity and ease. The redesign not only elevated the user experience but also set a benchmark for digital empathy for the company to follow.

Empowering Caregivers in a Growing Workforce

CareCore targeted a specific segment of the United States workforce—caregivers—whose needs were not adequately met. Despite the workforce doubling in size from 2006 to 2016, wages stagnated, and caregivers earned a median income of $13,800. CareCore aimed to improve employment opportunities for caregivers, focusing on those not entirely comfortable with technology, and employers seeking qualified healthcare caregivers.

Enhancing the UX to Reduce Churn and Boost Onboarding

The platform faced significant challenges: a high churn rate due to applicants not completing the onboarding application, an inconsistent user experience across the site and web app, and lack of accessibility. The project's goal was to enhance the user experience, making it clear, consistent, and delightful, and to improve the onboarding completion rate by 46%.

Achieving Clarity and Consistency for All Users

The project aimed to achieve clarity, simplicity, consistency, and accessibility across the web app and website, enhancing the overall user experience for both caregivers and employers.

The Challenge of Measuring Success

Success was to be measured by tracking churn, task success, retention, and user satisfaction. Unfortunately, access to metrics was not available upon the completion of contract terms.

Strategically Unifying Accessibility and Usability Across Platforms
Website


  • Improved Accessibility and Information Hierarchy: Ensuring that all users could easily navigate and understand the site


  • Consistent Layouts: Standardizing elements across pages to reduce user confusion


  • Improved Information Architecture: Organizing content more logically for easier access

Web App


  • Improved Accessibility and Feature Discoverability: Making features easy to find and use for all users


  • Information Architecture and Progressive Disclosure: Structuring information more logically and revealing it in a way that keeps users informed of their onboarding progress

Crafting Solutions: From Research to Redesign

The redesign process began with stakeholder interviews, user research, and an audit of the existing site and web app. Key findings included issues with color contrast, information architecture, and the need for progressive disclosure during user onboarding. Rapid sketching was employed as an alignment tool to address fluctuating design requirements, leading to the final designs that focused on improved accessibility, consistent layouts, and a clear communication of user progress.

Mixed Results: Achievements and Unforeseen Challenges

The redesign led to an 18% improvement in caregiver onboarding application completion. However, detailed metrics were not accessible post-contract, and the client ceased operations in 2022.

Lessons Learned

The project underscored the importance of quick ideation to design transition, adaptability to changing requirements, and effective stakeholder and scope management. The rapid redesign of the website within two days highlighted the need for efficiency and prioritization. Advocacy for continuous user experience improvement and a cohesive rebranding campaign were key recommendations before the project's closure.

Helping mission-driven orgs design and maintain scalable products.

Copyright © 2024 Jose Arias. All rights reserved.

Helping mission-driven orgs design and maintain scalable products.

Copyright © 2024 Jose Arias. All rights reserved.

Helping mission-driven orgs design and maintain scalable products.

Copyright © 2024 Jose Arias. All rights reserved.