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Copyright © 2019 Jose Arias. All rights reserved.

Passion Projects: Suit Inspiration

Suit Inspiration

Suit sketch (Front)

Suit sketch (Back)

Tools

Paper, pencil, and visual references.

Date

2013

Retrospective

At age five, I saw an Armani suit for the first time in a Bloomingdale's display window. The positioning and presentation of the suit made me take notice. It changed my life.

 

Although I didn't know the Armani brand, I observed the craftsmanship, attention to detail, and careful consideration of the materials used to make the suit and then display it so elegantly. The experience forged a connection in my mind between customers and brand association. It ultimately sparked my interest in communication, product design, and marketing.

 

This is a tribute to that moment when the smallest details made a world of difference in how I believe products, services, and projects should be approached.