Work: CareCore

CareCore provides a platform for users not entirely comfortable with digital experiences to search for jobs and increase their employment opportunities by connecting them with employers in their industry.

Note: To respect a non-disclosure agreement signed by both parties, the name of the client has been changed. Elements of the work produced for this project have been modified or omitted in their entirety.


User Experience Design Contractor


Mobile & Web


Paper, markers, Adobe XD and Sketch app.

Project Goals

  • Improve upon onboarding completion rate of 46%.

  • Redesign elements of the site to create a clear and delightful user experience.

User Background

Industry-specific applicants looking for employment that can range from the ages of 18 to 60. Industry-specific employers looking for qualified candidates to fill vacant positions. Both user sets can access CareCore via desktop and mobile without using an app.


The needs of a segment of the United States workforce are not being met. While the U.S. Bureau of Labor Statistics, Division of Occupational Employment Statistics states that this segment nearly doubled in size over a decade (about 800,000 in 2006 to about 1.6 million in 2016), wages have stagnated. Due to low wages and inconsistent hours, this segment earns a median income of $13,800 according to the U.S. Census Bureau as of 2016. CareCore aims to provide better employment opportunities and a user experience that caters to this particular segment.


Due to the nature of this project, in-depth user interviews were not conducted. However, guerilla user interviews were carried out when possible. Secondary research was conducted as-needed.


Normally, I construct personas synthesized from in-depth user interviews and affinity diagramming. In the absence of that, I construct proto-personas. Creating sitemaps and user flows are important as well. But the needs of the client, as is the case for startups, were changing constantly. Omitting parts of my design process was required to fulfill the wishes of the client to the best effect possible. Therefore, the aforementioned deliverables were not produced.


Sketching solutions gradually became more necessary to communicate with the client because of how quick it can be. It also provides more time to refine ideas before wireframing.

One of the challenges of the work was sketching solutions without being able to think about the user experience holistically from beginning to end, due to evolving client requirements. 


There were certain parts of the project where I was able to produce wireframes. In others, I had to jump from ideation straight to producing work to handoff to developers.

While user onboarding was improved upon incrementally, the Home, About, Client, and Search pages were redesigned, in addition to the user dashboard.

For the Home, About Us, and Employers pages, I wanted to introduce clarity starting with the navigation bar all the way down to the footer. In between, the content used to communicate the what, whohow, and why of what the company is offering to both sets of users (employees and employers) needed to be simple but clear. When thinking of the Job Search page and User profile (Note: This is not shown due to the non-disclosure agreement that was signed by both parties), hierarchy and prominence were two things that came to mind.


As per the non-disclosure agreement signed by both parties, I cannot discuss testing with respect to work conducted for my client.


The client went ahead with implementing the work I produced. However, it is being implemented incrementally due to time and budgetary constraints.


Depending on the nature of each project, it may be necessary to modify my design process to accommodate and account for things such as time and client requests. As such, there were times I had to separate myself from my design process and skip producing certain deliverables altogether. This project also provided me with the opportunity to do more user interface work than initially anticipated. There were also moments in which working with the client on certain aspects of the project felt like I was working collaboratively. Additionally, I communicated to my client the necessity for implementing a process and structure throughout the time worked on this project. In doing so, I pointed out how it would eliminate redundancies, streamline communication, and increase efficiency across the company. It would lead to an increase in the value of the company over time. According to the 2015 Design Value Index Study, design-centric companies demonstrate 10 year returns that yield 211% that of the S&P 500. My hope is that the company continues evolving successfully through its startup journey.



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